CHILDREN’S BOOK DEVELOPMENT
CREATIVE CONTENT STRATEGY, BOOK PACKAGING
Conceive creative content for children books including format development, art direction, and marketing strategy. With trendy themes and art styles that reflect current retail needs, I bring beautiful stories to young audiences.
PRODUCT DEVELOPMENT, ART DIRECTION
Created unique products for the Crate & Barrel home utility product line. Collaborated with the product development and merchandising teams to develop, produce and launch products in all stores and online.
M.R. BEBB PROJECT
BOOK DEVELOPMENT, BOOK PACKAGING, MARKETING
Working with the artist's estate and the Birger-Sandzen Gallery, created a monograph, website and e-commerce site to provide further exposure and education about the life and work of M.R. Bebb. Published by Pomegranate Communications.
LOTTA JANSDOTTER FOR C.B. STATION
LICENSING, PRODUCTION, ART DIRECTION
Initiated a licensing deal with designer Lotta Jansdotter to develop and bring to market a line of 20+ bags, accessories, and home products for the accessories brand C.B. Station.
MARC TETRO FOR MACY'S
Partnered with artist Marc Tetro to create branded products for Macy's NYC Herald Square pop-up shop.
BRANDING, PRODUCT DEVELOPMENT, MARKETING & VISUAL IDENTITY
Created an original brand including visual identity, social media, and complete product line based on market analysis and consumer data.
Provided all photography, marketing materials, and product initiatives.