CLIENT WORK

 

CHILDREN’S BOOK DEVELOPMENT

CREATIVE CONTENT STRATEGY, BOOK PACKAGING

Conceive creative content for children books including format development, art direction, and marketing strategy. With trendy themes and art styles that reflect current retail needs, I bring beautiful stories to young audiences. 

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CRATE&BARREL

PRODUCT DEVELOPMENT, ART DIRECTION

Created unique products for the Crate & Barrel home utility product line. Collaborated with the product development and merchandising teams to develop, produce and launch products in all stores and online.

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M.R. BEBB PROJECT

BOOK DEVELOPMENT, BOOK PACKAGING, MARKETING 

Working with the artist's estate and the Birger-Sandzen Gallery, created a monograph, website and e-commerce site to provide further exposure and education about the life and work of M.R. Bebb. Published by Pomegranate Communications.

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LOTTA JANSDOTTER FOR C.B. STATION

LICENSING, PRODUCTION, ART DIRECTION

Initiated a licensing deal with designer Lotta Jansdotter to develop and bring to market a line of 20+ bags, accessories, and home products for the accessories brand C.B. Station.

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MARC TETRO FOR MACY'S

LICENSING, PRODUCTION

Partnered with artist Marc Tetro to create branded products for Macy's NYC Herald Square pop-up shop.

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SHORE BAGS

BRANDING, PRODUCT DEVELOPMENT, MARKETING & VISUAL IDENTITY

Created an original brand including visual identity, social media, and complete product line based on market analysis and consumer data. 

Provided all photography, marketing materials, and product initiatives.